Launch of BMW 1 Series
The international reveal of the new BMW 1 series incorporated a stunning show effect. Hot off the production line, the latest addition to the BMW family now also had to learn to fly in record time! Working in the greatest of secrecy, two flying models were constructed that exactly resembled the original in size and detail. The two flying show stoppers were integrated very effectively into the impressive kick off event, and then sent on an extensive international road show.
- Date: August – December 2004
- Location: Leipzig + international major cities
- Summary of work: construction and on-site radio controlled operation of 2 life-sized flying BMW 1 series cars
- Client: Jung von Matt, Hamburg, Germany