Fiat 500 Launch Event – Turin, Italy

The global launch of the newly designed Fiat 500 was celebrated with a spectacular open-air event and countless celebrities. An outdoor event presents an extra challenge because all possible weather conditions must be adequately planned for. Despite strong winds, the Fiat 500 floated over an enormous stage that projected into the river and then flew majestically to the audience on the other side.


  • Date: July 2007
  • Location: Open air stage over the River Po, Turin, Italy
  • Summary of work: construction and on-site radio controlled operation of 3 x Fiat 500 flying cars
  • Client: K-Events (now Filmmaster Events), Milan, Italy